Founded in 1992, Prima Gold is an established name synonymous with the creation of exquisite 24K gold jewelry at the highest standard of craftsmanship and delicate designs. Currently, Prima Gold is marketed mainly in Asia and the Middle East, with more than 100 locations.
1992
Pranda jewlery debuted its inaugural 24K pure gold jewelry brand, 'Prima Gold,' while simultaneously inaugurating its first retail outlet at Time Square Mall on Sukhumvit Rd. in Bangkok, Thailand
1993
Prima Gold received an endorsement from The World Gold Council for its exceptional 99.99% purity, with the council also collaborating in both the development and promotion of the product.
1996
Prima Gold expanded its global presence with the grand opening of its inaugural overseas flagship store in Dubai, United Arab Emirates.
2005
Launched 'Royal Lotus' collection, the first collection of 24K gold jewelry with finest setting of gemstones.
2006
Launched its one-and-only 'Siam Panarai' collection, the first collection of 24K gold jewelry with diamonds.
2010
Continually inspired by beauty of nature, 'Queen of Rose' collection was launched to represent the identity of Prima Gold.
2016
JNA Awards 2016 - Prima Gold was chosen as an Honouree for the category of Brand of the Year - Retail.
2017
Celebrating its 25th Anniversary, Prima Gold launched 'Orchid Oralia' collection, its truly one-of-a-kind masterpiece.
2024
At present, Prima Gold predominantly markets its products in Asia and the Middle East, boasting over 100 locations.
The inlaid ‘silk line’ is a technique adopted in all Prima Gold designs – an intricate technique which we have become known for. To achieve such extreme subtlety and delicacy in each of our creation, one must undergo a minimum of 10 years intense apprenticeship.The outstanding ‘silk lines’ must be continuously connected from one to the other. To achieve the rhythmic pattern of all lines as designed, the goldsmiths’ hands must be steady, controlled and precise.
Real passion and inspiration expressed through the ultimate value of 24K gold craftsmanship stands as Prima Gold legacy. The marriage of trust and timeless qualities in fine gold jewelry, which brings meaningful bond and memories through generations.
The role of the artisan is the heart of Prima Gold's creation. Accurately realising the delicate ideas and motivations of a design is an art in itself. Transforming design into a masterpiece takes the work of a master. With such refinement in material and craftsmanship, Prima Gold's elegant offerings are truly one-of-a-kind, certain to delight and astound, as well as provide a distinct statement of both affluence and class for elegant, sophisticated individuals.
Rose, a symbol of beauty, is romantically expressed towards feminine sensuality.
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